When Melissa Ben-Ishay got fired, she immediately called her brother. He encouraged her to go home, bake her famous cupcakes and reassured her they would figure out how to turn her hobby into a business. Within a week, Baked by Melissa was up and running. Fourteen stores and a cookbook later, Ben-Ishay’s bite-size treats are a huge success. She sat down with Jessica Abo to talk about her company’s growth, the friends who helped her get here and what she’s created to help you celebrate Valentine’s Day.
Watch more videos from Jessica Abo on her YouTube channel here.
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